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A Mobile Friendly Website
When a website is mobile-friendly or mobile-ready, this means that in general the website works on mobile devices like smart phones and tablets. It means that people can visit the website on desktop computers as well as mobile devices and get some kind of information about that business.When searching the web, users have the option to view the same content on multiple devices, but users are typically accessing the web through mobile devices, so optimizing your content to be mobile-friendly should be a priority.Users read content a lot differently on a mobile device than on a desktop. A web page that is designed to be viewed on a desktop computer will be harder to read from mobile devices.
At its simplest, mobile friendly design means your website's information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets. Mobile Optimized. Mobile Friendly – Mobile-friendly is the bare minimum mobile design strategy you should have to engage your mobile visitors. ... Mobile Optimized – A mobile-optimized website is designed and built using a mobile-first approach and will reformat itself for mobile users.
The screen is smaller, so there is less room for extra content on the page. Users often have to drag the page left or right and zoom in to view and read the context of the page. Visitors will quickly switch to a more mobile-friendly site if they have this kind of experience on a mobile device.Testing that focuses on the mobile version of your site will help identify what needs to be changed and how you can change it.
Cascading Style Sheets, or CSS, are used to style and format web pages. You can use CSS to position content and properly scale images and text. You can also use CSS to format the website to make it responsive and change the page layout depending on the type of device that is accessing the site. This helps to make sure that all content is formatted the same on the page while modifying the page layout to maximize the user experience for that given page.
As you can see, the page size reduces to fit on a mobile screen. The menu headers located at the top of the desktop page are now conveniently located in a drop down menu in the top right corner of the mobile page. Notice the content remains the same but is now easily accessible for users viewing the page from their mobile device.
Make sure your content is easy to read
Once the user has found the information that they’re looking for, it should also be easy to read. Large blocks of text can be overwhelming, so break up content into small paragraphs and even paragraph indentations to make the text less intimidating.
White space refers to the space on a page that is not taken up by text or images. This makes the page more visually appealing thus making it easier to find and read what you are looking for.Use headers and sub headers so that people know what section they are in and what information they should expect to find there.Use bullet points rather than listing multiple items in a line. This adds white space and makes the content easier to find.
Make sure your content is easy to find
You want users to be able to find the information that they are looking for on your website quickly and easily. Include drop down menus that are easily clickable from a mobile device and be sure to group the headers and subcategories of those lists in a logical manner.
It helps to do some A/B testing before publishing to make sure information and categories are where people expect it to be.AB testing is a test that companies can conduct for their users using two different versions of their website in order to evaluate the data of the overall user experience.
Remember, on mobile devices users navigate through your site with their fingers, so make sure the text is large enough and easily accessible with a fingertip. Consider making your buttons span the width of the page when on mobile to allow for better click-ability.
The only way to know if your site is usable from a mobile device is to test it. Read through the content putting yourself in the user’s shoes and determine whether the content flows. Then find someone who is not familiar with the site, to test it. This can be beneficial for you to see how a user naturally navigates their way through your site.As a final step to ensure your website and its content are mobile friendly, use Google’s mobile-friendly test.
Simply input your URL, click test and it will identify whether your website is mobile-friendly. If it isn’t, it will give a list of reasons why, so you are aware of what you need to fix.
Thus it is imperative that you create mobile friendly content on your website. Follow these few steps to tweak your website content to be mobile friendly, make your site more appealing and easily accessible to your users, and rank better in SERPs.
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