Roles of A Content Marketer

Content marketing is a specific niche within the field of digital marketing. It is a way that businesses connect with their audience outside of selling them their brand or service. There are several mediums through which they make these connections such as blog posts, social media posts, emails, gated content, and video.Content marketing and creation is an art form that requires the ability to design creative and interesting content that connects with a targeted audience. It’s educational material that helps the reader, answers a question, or solves a problem in a way that is entertaining to read, watch, or listen to. Becoming known as an expert on a topic creates customer trust and loyalty, especially if you remain focused on content that provides value to your audience.

The purpose of content marketing is to persuade a person into taking action. Content should entice someone with valuable, engaging, and relevant information. The content marketer's job is to determine not only how to do that, but how to evaluate the efficacy of strategies employed by using metrics.

A content marketer needs to be both a storyteller and a data analyst. Ultimately, your goal as a content marketer is to work as a part of the company's overall digital marketing strategy by identifying and engaging with the target audience in a way that is meaningful to them.A good content marketer also needs to be value focused and have an eye for quality. ... That top content marketer is empathetic, putting themselves in the shoes of the audience and truly understanding their needs. Research has proven that the audience's perspective is what drives the success of your content strategy.

Duties Of A Content marketer

Content: First and foremost, the Content Marketer is expected to ‘own’ the business’s websites and blog sites, being responsible for ensuring that it has compelling content, navigation, structure/design, localization, and landing pages that will make the business’s content easily digestible by the audience. The Content Marketer actively participates in overseeing content creation for various distribution approaches, inclusive of social media, websites, case studies, blogs, events, videos, email campaigns, and presentations.

At this capacity, the Content Marketer helps in driving growth of the business’s primary content databases by providing the business/product’s audiences with constant, helpful, and interesting content that is in-tune with their interests and needs.

SEO: The Content Marketer also plays an active role in SEO. In conjunction with the SEO department, he plays a leading role in the management of both on-page SEO and off-page SEO analysis and execution; improving organic search engine performance and setting goals based on click through rates, conversions, and traffic. This is for the purpose of ensuring that the content relates with the target audience and that the content actually finds the relevant audiences. The Content Marketer also alert and keeps the business up to date on the latest SEO trends and changes on key search engines.

Collaboration: The position of the Content Marketer is also a collaborative one, and apart from working with the SEO department, the Content Marketer also works with the Content Editors and the Marketing team in defining and creating resources and new content that supports segment specific marketing programs and enhances the business/product’s market awareness for the purpose of driving sales leads, and ultimately helping in sales growth.

The Content Marketer also works with product designers, content editors, product, and sales teams in producing relevant content that is up to standard and meets the stakeholders’ as well as consumers’ needs. The Content Manager will also partner up with editorial team in overseeing the editorial program schedule and the promotion of the business’s content outlet channels such as blogs.

Additional examples of projects that the Content Marketer works collaboratively in are such as; trade event support, infographic creation, creation of content support for sales and executive presentations, content production for web events, e-campaigns, and product sheets, and many more.

Research and Analytics: The Content Marketer also plays an analytical role; he is tasked with conducting research and developing an understanding of the business’s industry, the business/product’s unique value proposition, and it’s the product’s market differentiators. The Content Marketer also conducts extensive research on the challenges and priorities of the business’s consumers and prospective consumers; information that he imparts on the editorial marketing teams who in turn strategically align marketing content strategies with consumer needs.

At this capacity, the Content Marketer also formulates and conducts closed-loop analytics in order to understand how the business/product’s inbound marketing activity translates into consumers, which will in turn refine the Content Marketer’s process of turning in and reaching new consumers in the course his duties.

The Content Marketer identifies core objectives for the content and develops metrics and methods for measuring and reporting on the effectiveness of the content; he proceeds to prepare reports and result finding presentations on the performance and engagement of that content, which he presents to the senior content marketing management.

Social Media: The Content Manager also plays an active role in the creation and management of the business’s social media profiles and presence, inclusive of Twitter, Facebook, LinkedIn, Instagram, and YouTube among other channels in order to expand the business/product’s online following. This is achieved by contributing to the business’s platforms through provision of helpful marketing content aligned with the interests and needs of the target audience.

At this capacity, the Content Marketer also actively engages in relevant social media discussions and forums as a representative of the business, reaching out to new and existent consumers and ultimately increasing the business/product’s following. The Content Marketer also performs other duties as delegated by the Senior Content Marketer, the Head of Content, Director of Communications, or the employer.

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